Step 5 Communication
Language used for projects should be specific enough to detail the activities involved but not include jargon. Projects should develop appropriate comms, identifying the different target audiences they plan to reach, and the range of learning and communication styles those audiences may have.
Communicate effectively with different audiences
Projects should develop appropriate media and communications plans, identifying the different target audiences they plan to reach, and the range of learning and communication styles those audiences may have.
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Language used for projects should be specific enough to detail the activities involved but not include jargon. If technical language is necessary, a glossary of terms should be provided.
Questions for Project Leads
- What channels of communication will be most effective with the different stakeholder groups?
- What terms/phrases may need to be included in a project-specific glossary?
- How can the community seek clarification if there are questions about the project?
- How will all relevant information be made available to all community groups?
Useful Resources
Suggested Actions
- Explore a combination of ways to communicate to the community such as letter drop, social media ads, newsletter, word-of mouth, attending groups and existing spaces such as libraries, supermarkets, etc and developing a combination of written and visual methods such as posters, images and videos.
- Use local and/or similar practical examples and case studies, for example: take a picture of the local landscape and label it with different terms or use film/audio-visual media to communicate local messages
- Stakeholder mapping – identify experts on relevant topics to support clear communications
- Interact with local groups to support regular discussions, create appropriate forums where no such local groups exist.
- Ensure community feedback opportunities are available to identify which methods of engagement are successful.
- Explore opportunities for community-led communications, such as podcasts and/or vlogs
- Utilise visual tools where possible, e.g. story-mapping
Example Evidencing Measures
- Communications which have been shared on different platforms with different audiences in mind
- Channels where participants could access all relevant information
- Share links to relevant media such as podcasts, story-maps
Community Inclusion Standard Best Practice Guide by Nature Finance Certification Alliance
is licensed under CC BY-SA 4.0
community inclusion standard best practice guide
Now plan accessible stakeholder recruitment and onboarding